Farmers don’t buy marketing. They buy trust.
The ag industry deserves strategy built from the ground up for how farmers actually think, buy, and build trust - not recycled corporate frameworks dressed up in new branding.
The people selling to farmers are often so deep in the industry they can't see how their message lands, and the marketers hired to help them have never set foot on a farm.
The right message to the right person, delivered through the right channel, is worth more than a thousand polished campaigns aimed at no one.
I believe that marketing to farmers is genuinely unique. It doesn't follow the rules they teach in school or the playbooks that agencies sell in bulk. It requires understanding the culture, the scepticism, the relationships, and the way trust is built slowly and lost quickly.
That's the work I do, and it's the only kind of marketing worth building a business around.
